Nari Maitree (We Can)


Nari Maitree (We Can) is mainly involved with the SAFE project in bringing change in people’s long nurtured practices through awareness-raising in three parts:

  1. Freedom from violence;
  2. Sexual and reproductive health and rights of women and young female unmarried
  3. Legal provisions ensuring these rights.

Key Activities

Awareness raising sessions

The main focus of Nari Maitree’s (We Can) awareness raising sessions are to increase awareness on rights of adolescent girls and young women to live a violence free life. Awareness raising among men and community leaders, including ward commissioners for changing gender norms to promote gender equity and for creating an enabling environment for adolescent girls and women’s access to and practice of sexual and reproductive rights and rights to a violence free life through awareness raising and sensitization of men and community leaders.

Group training sessions

Nari Maitree (We Can campaign) provides group training sessions on Violence Against Women (VAW), gender and life skills issues with groups of unmarried young adolescents (10-14), unmarried and married 15-29 years females, and 18-35 years unmarried and married males as a part of awareness raising sessions. Within 18 months of the intervention period Nari Maitree will complete 300 group training sessions with these groups, where 9000 group members will be trained within the three different areas (selected SAFE project area) of Dhaka City Corporation.

Group review sessions

Nari Maitree (We Can Campaign) will also organize and conducts group review sessions with these groups

Community Mobilization

Nari Maitree carries out awareness raising also through community mobilization. The intervention supplemented by community mobilization efforts by Nari Maitree, which commences with the formation of community groups (e.g., local ward commissioners, leaders of youth clubs, teachers etc) as well as training and orientation targeted to them. Information and communication using relatively innovative means, such as rickshaw/wall paintings, mobile phone messages/ring tones, and mobile van campaign, etc will also utilizes as appropriate.

The community-wide campaigns led by Nari Maitree, applying the model already developed by the We Can Campaign. Nari Maitree actively engages members of women’s and men’s groups in arranging these campaigns, encouraging them to change their own attitudes and practices, and seek to foster such change in others. Community-wide campaigns include celebration of events (e.g., Women’s Day, 16 days of activism against violence against women) publication of posters, billboards, holding of street plays, public screening of documentary films.

Nari Maitri (We Can campaign) conduct connector change makers orientation and community campaign activities for the purposes of awareness raising of communities on different gender and SRHR related issues through means such as:

  • Cultural Events (street song and drama)
  • Video show
  • Banner campaign
  • Mobile Van Campaign
  • Mobile text message
  • Different days observation
  • Airing of Radio Spot and TV Spot Airing in 3 Channel
  • Reflective Dialogue with Change Makers
  • Workshop with Govt representative ( service provider)
  • Round table discussion with Media
  • Meeting with national alliance.
  • Bill board installation and Wall panting

Connector Change maker orientation

It is also the responsibility of of Nari Maitree to conduct orientation of different batches of connector change maker. The purpose of the orientation is to provide the change maker additional skills to continue to work independently at community level . They continue their activities through other change makers and community members.

Referral services

Develops referral linkages with partner organizations as well as other institutions for victims of violence and actively participate in development of protocols for dealing with victims of violence.


Monitors intervention activities and this monitoring is done by monitoring software developed by Population Council and by field visit of three field coordinators assigned for three project areas and total of twenty five facilitators working directly with target population.

BCC Material

Jointly developed awareness raising education materials and booklets.

About Nari Maitree (We Can)

Nari Maitree, a national NGO, employs a rights-based approach in its operations and aspires to achieve an equitable society. It works in seven districts of Bangladesh, and has several offices and operations in Dhaka city. For the pilot project, Nari Maitree will work with We Can Campaign-Bangladesh, which is part of an OXFAM-supported six-country South Asia-wide network. We Can operates as a platform of NGOs working on prevention of violence against women to raise awareness about and address violence against women, particularly domestic violence involving both women and men activists visiting households across the country. It is currently building social cohesion and networks to support the campaign.

Nari Maitree provides varieties of intervention activities, i.e., Awareness raising sessions, Psycho- Social Counseling Support, Social mobilization and awareness, Developed “Change Maker” for reducing community based domestic violence, Organize Mass & Media Campaign, Networking & Linkage with like-minded different organization, Advocacy, Develop and distribute IEC /BCC materials etc.

We Can campaign has raised large scale public awareness on bias, inequality and violence against women, particularly domestic violence, and is a trigger for a new consciousness, attitudinal change and enhancement of rights. It is allowing millions of ordinary men and women to find solutions to violence in their homes and lives, and find ways to reject it. The central force of the campaign is people who bring change – Change Makers. We Can believes that people help other people change their perceptions and practices. The campaign, hence, works through millions of Change Makers – men and women who actively encourage more positive attitudes and behavior towards women within the communities they live and work by providing alternative norms – to facilitate attitudinal change on violence against women. Change Makers are involved in the ‘awareness-to-action’ process both as individuals and as a group. They recognize that change can be stimulated but not forced. Their role is, thus, to stimulate thinking, promote alternatives to violence, personally role-model alternative behaviors, encourage others to share their views, and support women experiencing violence. They do not act on other’s behalf or impose actions but help women experiencing violence to find their own solutions and make their own choices. Change Makers are, in fact, encouraged to identify the violence and discrimination in their own lives, accept their own responsibilities in relation to it, and find their own ways to address it. Currently there are over 2.7 million Change Makers.